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wynn francis
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holiday - retail deep dive

Led a group of 6 designers to concept and design for three-holiday platforms during a three-day design sprint. The critical touch points per platform were windows, catalog, direct mail and website.

The outcome of our three-day design sprint included:

• 72 Google Jam Images

• 84 Rapid Viz Ideas

• 75 Concepts Distilled Down to 3 Campaigns

The 3 campaigns included:

• Season Of

• Oh What Fun

• Share the…

Each campaign was designed to make the statement that Yankee Candle is fresher, newer and now worthy of a significant reconsideration for holiday shopping.

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